How to Write Product Update Announcements

Keep Customers Excited About New Features — Create a topic-based website with Summrly and generate AI-powered release content

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Complete Setup

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Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

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Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

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Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

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Published on: | Author: Summrly Team

Write Product Update Announcements — That Excite and Retain Users

You don’t need to bore customers with dry changelogs. With Summrly, you create a content-first website where AI generates engaging, benefit-driven update announcements — so you highlight value and keep users loyal.

Why a Content-First Website Wins at Product Communication

Most update emails are technical or ignored. Summrly turns features into benefits: “We added dark mode” becomes “Now you can work comfortably at night — less eye strain, better focus.” That’s what users care about.

How to Write Engaging Updates in 5 Steps

Create Your First Topic – Enter your product and update (e.g., “SaaS app,” “new dashboard”).
Set Up Your Content Focus – Define the user benefit (e.g., “faster workflows,” “better UX”).
Add Keywords – Include terms like “new feature,” “product update,” or “what’s new.”
Brand Details – Add your tone (e.g., “exciting,” “helpful”) and CTA.
Complete Setup – Generate AI-powered announcement for email, blog, or in-app.

Ready to make your next update feel like a launch?

Enter your topic in the form above and let Summrly generate your first user-loving update announcement — no tech-speak, no boredom.

Case Study: FlowState SaaS

A startup’s update emails had 2% open rate. They used Summrly to generate AI-powered announcements like “Your Dashboard Just Got Smarter — Meet the New Analytics Panel.” Open rate jumped to 38%, and feature adoption increased by 52%.

Frequently Asked Questions

Can AI write good product updates?
Yes. Summrly focuses on user benefits, clarity, and excitement — not just specs.
Can I edit the announcement?
Absolutely. All content is fully editable — add screenshots, videos, or links.
Does it work for SaaS and apps?
Yes. Perfect for software, mobile apps, and digital tools.
Will this improve user retention?
Yes. Engaging updates keep users informed and excited — reducing churn.
How do I get started?
Enter your topic in the form above and generate your first update. Keep Customers Excited About New Features — Create a topic-based website with Summrly and generate AI-powered release content.

Summary

You don’t need to bore users with technical updates. With Summrly, you create a content-first website that generates benefit-driven, engaging product announcements — so you build excitement and loyalty. Enter your topic in the form above and start turning updates into retention tools.