How to Write Product Update Announcements That Excite Customers

Turn Updates Into Engagement Opportunities — Create a topic-based website with Summrly and generate AI-powered product announcement content that informs and delights

Welcome

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Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Your Product Updates Go Unnoticed — Because Your Messaging Is Boring

If your release notes say “We’ve fixed some bugs,” no one will care. With Summrly, you enter your update, and AI generates exciting, benefit-driven announcements — so customers feel informed, valued, and eager to try the new features.

Why a Content-First Website Solves This

Most product updates are technical and dry. But when you build a content-first website, your announcements are tied to user value. Summrly uses AI to turn “bug fixes” into “Now you can export reports 3x faster” — so your customers see progress, not just patches.

Step-by-Step: Write Exciting Update Announcements in Minutes

Create Your First Topic – Enter your update (e.g., “new dashboard for analytics”) and let Summrly highlight user benefits.
Set Up Your Content Focus – Choose “product announcement” mode to generate engaging, customer-focused copy.
Add Keywords – Include phrases like “faster reporting” or “improved user experience” to align with customer needs.
Brand Details – Set your tone (energetic, proud, helpful) so the update feels like progress.
Complete Setup – Publish AI-generated emails, blog posts, or in-app messages that celebrate the launch.

Enter your topic below and let AI write update announcements that get noticed — no jargon, no boredom, just excitement.

Real Results in 3 Weeks

Sophie, a SaaS founder, used Summrly to announce a new feature with AI-generated copy. In 3 weeks, 41% of users tried the update (vs. 18% on previous launches), and NPS increased — because the message made them feel included in the journey.

Frequently Asked Questions

Q? Does Summrly write full product update emails and release notes?
Yes — including subject lines, feature highlights, and benefit explanations.
Q? Can I customize the messaging for different user segments?
Yes — tailor announcements for free vs. paid users or different roles.
Q? Will this work for apps, tools, or physical products?
Yes — ideal for any product with iterative improvements.
Q? Can I use it for email, blog, or in-app notifications?
Absolutely. Generate content for any communication channel.
Q? Does it improve user engagement?
Yes — exciting updates increase feature adoption and loyalty.

Updates aren’t just maintenance — they’re moments to reconnect. With Summrly, you’re not announcing changes. You’re celebrating progress with your customers.

Enter your topic now and create announcements that excite — fast, human, and impactful.