How to Create User-generated Content Campaigns

HOWTO

Get Customers to Promote You — Start your topic-based website with Summrly and generate AI-powered engagement content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Create User-Generated Content Campaigns — That Turn Customers into Advocates

You don’t need to create all your content yourself. With Summrly, you create a content-first website where AI generates compelling UGC campaign ideas and prompts — so your customers share photos, videos, and reviews that build trust and drive sales.

Why a Content-First Website Wins at Social Proof

Most brands miss out on free, authentic content. Summrly helps you launch campaigns like “Share Your Setup” or “Show Us Your Style” — encouraging real customers to post, tag, and rave about your product.

How to Launch a UGC Campaign in 5 Steps

Create Your First Topic – Enter your product or service (e.g., “apparel,” “software,” “coaching”).
Set Up Your Content Focus – Choose a goal (e.g., “get photos,” “collect testimonials”).
Add Keywords – Include terms like “UGC,” “share,” “contest,” or “tag us.”
Brand Details – Add your tone (e.g., “fun,” “inspiring”) and CTA.
Complete Setup – Generate AI-powered campaign idea and launch on social.

Ready to get free, authentic content from your customers?

Enter your topic in the form above and let Summrly generate your first UGC campaign — no creative block.

Case Study: FitLife Studio

A fitness brand had low social content. They used Summrly to generate a campaign: “Post Your Workout in Our Gear & Tag #FitLifeWarrior — Best Post Wins a Free 3-Month Membership.” They got 217 entries, 1.2M impressions, and a 35% sales bump.

Frequently Asked Questions

Can AI create good UGC campaigns?
Yes. Summrly generates engaging, shareable prompts that inspire real customer content.
Can I customize the campaign?
Absolutely. All ideas are fully editable — add prizes, deadlines, or hashtags.
Does it work for physical and digital products?
Yes. Perfect for apparel, food, software, courses, and services.
Will this improve trust?
Yes. UGC is the most trusted form of marketing — it builds social proof fast.
How do I get started?
Enter your topic in the form above and generate your first UGC campaign. Get Customers to Promote You — Start your topic-based website with Summrly and generate AI-powered engagement content.

Summary

You don’t need to create all your marketing content. With Summrly, you create a content-first website that generates engaging user-generated content campaigns — so your customers promote you for free. Enter your topic in the form above and start turning buyers into brand advocates.