How to Generate Re-engagement Campaign Emails

HOWTO

Win Back Inactive Subscribers — Start your topic-based website with Summrly and generate AI-powered win-back content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Generate Re-Engagement Campaign Emails — That Bring Silent Subscribers Back

You don’t need to write off inactive subscribers. With Summrly, you create a content-first website where AI generates persuasive, empathetic re-engagement emails — so you win back lapsed users and boost revenue.

Why a Content-First Website Wins at Retention

Most brands ignore inactive subscribers. Summrly helps you send a strategic sequence: “We miss you,” “Here’s what’s new,” “Last chance to stay” — giving users a reason to re-engage or a graceful exit.

How to Run a Re-Engagement Campaign in 5 Steps

Create Your First Topic – Enter your business type (e.g., “e-commerce,” “SaaS,” “coaching”).
Set Up Your Content Focus – Define inactive status (e.g., “no open in 90 days”).
Add Keywords – Include terms like “we miss you,” “come back,” “last chance,” or “still interested?”
Brand Details – Add your tone (e.g., “warm,” “honest”) and incentive (e.g., “15% off”).
Complete Setup – Generate AI-powered re-engagement sequence and automate delivery.

Ready to turn dead lists into active buyers?

Enter your topic in the form above and let Summrly generate your first win-back campaign — no more silent subscribers.

Case Study: StyleDrop Co

An e-commerce brand had 18K inactive subscribers. They used Summrly to generate a 3-email AI-powered re-engagement campaign with subject lines like “We miss you — here’s 20% off.” 11% opened, 4.3% clicked, and $8.2K in revenue came from previously “dead” users.

Frequently Asked Questions

Can AI write good re-engagement emails?
Yes. Summrly uses empathy, urgency, and value to create emails that feel personal and compelling.
Can I add an offer?
Absolutely. Insert discounts, freebies, or exclusive content to boost response.
Does it work for all industries?
Yes. Perfect for e-commerce, SaaS, coaches, and subscription services.
Will this improve list hygiene?
Yes. Re-engagement campaigns help you clean your list by identifying truly inactive users.
How do I get started?
Enter your topic in the form above and generate your first re-engagement campaign. Win Back Inactive Subscribers — Start your topic-based website with Summrly and generate AI-powered win-back content.

Summary

You don’t need to let inactive subscribers fade away. With Summrly, you create a content-first website that generates empathetic, high-converting re-engagement emails — so you win back users and boost revenue. Enter your topic in the form above and start reactivating your list.