How to Create Email Preference Center Content

HOWTO

Give Subscribers Control — Create a topic-based website with Summrly and generate AI-powered settings content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Create Email Preference Center Content — That Builds Trust and Reduces Unsubscribes

You don’t need to force subscribers into one-size-fits-all emails. With Summrly, you create a content-first website where AI generates clear, user-friendly preference center content — so subscribers choose what they want and stay engaged longer.

Why a Content-First Website Wins at Subscriber Retention

Most brands offer “all or nothing” email options. Summrly helps you build a preference center where users pick: newsletter frequency, content types, or promo emails — reducing annoyance and increasing loyalty.

How to Build a Preference Center in 5 Steps

Create Your First Topic – Enter your business type (e.g., “retail,” “SaaS,” “media”).
Set Up Your Content Focus – Define email categories (e.g., “news,” “offers,” “tips”).
Add Keywords – Include terms like “preferences,” “update settings,” “customize,” or “frequency.”
Brand Details – Add your tone (e.g., “respectful,” “simple”) and branding.
Complete Setup – Generate AI-powered preference center copy and integrate with your ESP.

Ready to give your subscribers more control — and keep them longer?

Enter your topic in the form above and let Summrly generate your first preference center content — no more blanket unsubscribes.

Case Study: The Growth Mindset

A coach’s audience was getting too many emails. She used Summrly to generate AI-powered preference center content: “Choose what matters to you: Weekly Tips, Monthly News, or Promos.” 41% updated their preferences, and unsubscribe rate dropped by 60%.

Frequently Asked Questions

Can AI write good preference center content?
Yes. Summrly creates clear, simple, and empowering copy that guides users to customize their experience.
Can I customize the options?
Absolutely. Define categories, frequencies, and opt-in levels — full control.
Does it work with email tools?
Yes. Integrates with Klaviyo, Mailchimp, ActiveCampaign, and others.
Will this improve engagement?
Yes. Letting users choose what they want increases relevance and reduces fatigue.
How do I get started?
Enter your topic in the form above and generate your first preference center content. Give Subscribers Control — Create a topic-based website with Summrly and generate AI-powered settings content.

Summary

You don’t need to lose subscribers because of email overload. With Summrly, you create a content-first website that generates clear, trust-building preference center content — so users stay engaged on their terms. Enter your topic in the form above and start giving control back to your audience.