How to Generate Content That Improves Email Open and Click-through Rates

HOWTO

Power your campaigns with AI — Create a topic-based website with Summrly and generate high-performing email content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Generate Content That Improves Email Open and Click-Through Rates

Low open rates? Poor clicks? Your email content might be the problem. With Summrly, generate AI-powered email copy that grabs attention, builds curiosity, and drives action — so your newsletters get opened, read, and clicked every time.

Why a Content-First Website Solves This

Generic email copy gets deleted. Summrly creates compelling, on-brand messages tailored to your audience’s needs. By aligning with your core topics, AI generates subject lines, intros, and CTAs that feel personal, valuable, and urgent — boosting engagement without guesswork.

Step-by-Step Guide

Create Your First Topic – Enter your campaign theme (e.g., “spring fitness challenge”)
Set Up Your Content Focus – Choose “High-CTR Email” mode
Add Keywords – Include benefit-driven and curiosity-based phrases
Brand Details – Set your tone and subscriber persona
Complete Setup – Get AI-generated email content with high-converting subject lines and body copy

Enter your topic below to generate email content that gets opened — and clicked.

Case Study: A Course Creator Who Boosted Open Rates by 65%

A digital marketer’s emails had a 28% open rate and low engagement. She used Summrly to generate a 5-part nurture sequence with AI-crafted subject lines like “The one mistake 90% of beginners make” and “You’re one step away from your first client.” Open rates jumped to 46%, and CTR doubled within 4 weeks.

FAQs

Can I generate multiple subject line options?
Yes. AI provides 3–5 high-performing subject lines per email.
Does it include personalization tokens?
Yes. Placeholders like {{first_name}} and {{location}} are included.
Can I export to Mailchimp or Beehiiv?
Yes. Copy-paste or export as HTML for seamless integration.
Does it work for welcome sequences or sales campaigns?
Perfect for onboarding, promotions, and re-engagement flows.
Will this reduce unsubscribes?
Yes. Relevant, value-driven content keeps subscribers engaged and less likely to leave.

Your subject line is your first impression. With Summrly, you make it count — every single send.

Enter your topic now and generate email content that improves open and click-through rates — instantly.