Summrly Team




HOWTO
How to Create Marketing Emails for a New Product Launch?

Launch Products That Sell from Day One — Build a topic-based website with Summrly and generate AI-powered email campaigns in minutes
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

How to Create Marketing Emails for a New Product Launch?

Excited about your new product — but dreading the email campaign? Writing subject lines, body copy, and CTAs from scratch is stressful and time-consuming. With Summrly, you can generate a complete email launch sequence in minutes. Just enter your product and launch goal, and AI creates a high-converting series of emails — including teasers, announcements, and urgency-driven follow-ups.

Why a Content-First Website Solves This

Email is the most powerful launch channel — but only if you have the right content. A content-first approach means planning your email flowbeforethe product goes live. Summrly uses your product topic and audience to generate a strategic sequence that builds anticipation, drives opens, and converts — so your launch starts strong.

Step-by-Step Guide
  1. Create Your First Topic: Enter your new product like “eco-friendly yoga mat” or “limited-edition poster.”
  2. Set Up Your Content Focus: Choose launch type (new product, restock, seasonal) and tone (exciting, exclusive, urgent).
  3. Add Keywords: Include phrases like “limited stock,” “first look,” or “launch discount” — AI builds hype around them.
  4. Brand Details: Add your brand voice, offer (e.g., 10% off), and CTA (e.g., “Shop Now” or “Join the Waitlist”).
  5. Complete Setup: Get AI-generated emails with subject lines, preview text, body copy, and CTAs — ready for Mailchimp, Klaviyo, or Shopify Email.

Enter your new product below to generate your first launch email — and make your next drop unforgettable.

Case Study: Riley’s Eco Apparel Launch

Riley launched a new line of bamboo activewear but had no time to write emails. She used Summrly to input “bamboo workout set” and selected “exclusive launch” with a 15% discount. In 9 minutes, she had a 4-email sequence: teaser (“Something soft is coming…”), announcement (“It’s here — sustainable comfort redefined”), urgency (“Only 100 sets available”), and follow-up (“Last chance to claim your set”). She sent via Klaviyo. The campaign generated $12,400 in sales in 72 hours, with a 48% open rate.

FAQs
  • Can I generate a full email sequence?
  • Yes. Get 3–5 emails: teaser, launch, reminder, and follow-up.
  • Are the subject lines optimized for opens?
  • Yes. AI uses proven hooks like curiosity, exclusivity, and urgency.
  • Can I add my discount code?
  • Absolutely. AI includes placeholders for codes, links, and countdown timers.
  • Does it work with major email platforms?
  • Yes. Copy and paste into Klaviyo, Mailchimp, Omnisend, or ConvertKit.
  • Can I edit the tone or length?
  • Yes. All content is fully customizable — refine for your audience.
Summary

A successful product launch starts with great email content — not last-minute stress. With Summrly, you can generate a complete, high-converting email campaign in minutes. Just enter your product, let AI build the buzz, and focus on delivering an amazing product.

Make your next launch unforgettable. Enter your product now and generate your first AI-powered email sequence in under 10 minutes.

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