How to Keep Your Website Content From Going Stale

HOWTO

Never Let Your Content Go Outdated — Build a self-updating, topic-based website with Summrly’s AI content engine

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Keep Your Content Fresh Without Lifting a Finger

Outdated content hurts SEO and trust. With Summrly, your website stays fresh automatically. Build a topic-based website where AI rewrites, updates, and republishes old posts with current data — so your content always ranks.

Why a Content-First Website Solves Content Decay

Most blogs go stale because updating is time-consuming. A content-first website with Summrly uses AI to auto-refresh articles on a schedule — no manual work needed.

How to Keep Content Fresh in 5 Steps

Create Your First Topic – Enter your niche (e.g., “tech news” or “fitness trends”).
Set Up Your Content Focus – Choose evergreen topics that need regular updates (e.g., “best smartphones,” “workout routines”).
Add Keywords – Include terms like “2025 update” or “latest trends” to signal freshness.
Brand Details – Set your tone so updates match your voice.
Complete Setup – Enable Auto-Content Refresh to update articles every 3–6 months.

Want your content to stay relevant forever?

Enter your topic below and turn on auto-updates — your website will always reflect the latest info.

Case Study: TechBloom Blog

TechBloom’s “Best Laptops for Students” post dropped from page 1 to page 3 after 8 months. They used Summrly to enable Auto-Content Refresh. Every 4 months, AI updated specs, prices, and models. The post returned to page 1 and now ranks for 12+ keywords — with zero manual effort.

Frequently Asked Questions

How does auto-refresh work?
Summrly scans your published articles and regenerates them with updated data, stats, and keywords on your schedule.
Can I review updates before they go live?
Yes. You’ll get a preview — edit or approve before publishing.
What types of content can be refreshed?
Any evergreen post: product lists, guides, trends, how-tos — anything that becomes outdated.
Do I need to track update dates manually?
No. Summrly manages the schedule. Choose 3, 6, or 12-month refresh cycles.
How do I get started?
Enter your topic and enable Auto-Content Refresh. Never Let Your Content Go Outdated — Build a self-updating, topic-based website with Summrly’s AI content engine.

Summary

Stale content kills rankings. With Summrly, your website stays fresh automatically. Build a content-first website that evolves over time — no extra work. Enter your topic now and future-proof your content.