How to Generate Content for a Company Rebrand or Repositioning

Launch Your Rebrand with Confidence — Build a topic-based website with Summrly and generate AI-powered content that explains your evolution and wins buy-in

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Your Rebrand Feels Like a Risk — Let’s Make It a Win

If you’re changing your name, look, or message, your audience might feel confused or abandoned. With Summrly, you enter your rebrand details, and AI generates clear, compelling content that explains why you’re evolving, what’s changing, and what stays the same — so customers and employees embrace the change.

Why a Content-First Website Solves This

Most rebrands fail because they don’t communicate the “why.” But when you build a content-first website, your repositioning is explained through user intent. Summrly uses AI to generate landing pages, emails, and FAQs that frame the change as progress — not a pivot — so you retain trust and grow your reach.

Step-by-Step: Build a Rebrand Content Plan in Minutes

Create Your First Topic – Enter your rebrand focus (e.g., “from local shop to national brand”) and let Summrly define the narrative.
Set Up Your Content Focus – Choose “rebrand messaging” mode to generate explanation-driven content.
Add Keywords – Include phrases like “new look, same quality” or “why we evolved our brand” to match real searches.
Brand Details – Set your tone (confident, grateful, forward-looking) so the message feels authentic.
Complete Setup – Publish AI-generated content across your site, email, and social to guide your audience through the change.

Enter your topic below and let AI create rebrand content that builds excitement — no confusion, no backlash, just smooth transition.

Real Results in 4 Weeks

Lena, owner of a boutique skincare line, used Summrly to launch a rebrand from “GreenGlow” to “EarthWell.” In 4 weeks, she published a rebrand story page and email series. Customer retention was 92%, and many said, “I love the new look — and I’m glad you explained why.”

Frequently Asked Questions

Q? Does Summrly generate full rebrand content for customers and team?
Yes — including announcement emails, “About the Change” pages, and social posts.
Q? Can I customize the story or timeline?
Yes — edit the evolution narrative, add founder quotes, or refine visuals.
Q? Will this work for name changes, visual refreshes, or market shifts?
Yes — effective for any type of rebrand or repositioning.
Q? Can I use it for internal or external audiences?
Absolutely. Tailor content for employees, customers, or partners.
Q? Does it reduce customer churn during a rebrand?
Yes — clear communication reduces uncertainty and builds loyalty.

A rebrand isn’t just a new logo — it’s a new chapter. With Summrly, you’re not leaving your audience behind. You’re inviting them forward with clarity and care.

Enter your topic now and launch your rebrand with confidence — fast, clear, and compelling.