Summrly Team




HOWTO
How to Build a Public Relations (Pr) Strategy With Consistent Messaging

Launch With Authority Using AI-Powered PR Content — Create a topic-based website with Summrly and generate consistent, media-ready messaging that builds visibility and trust
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

Your PR Efforts Are Scattered — Let’s Make Them Cohesive

If your press releases, pitches, and social posts don’t tell the same story, journalists and customers will miss your message. With Summrly, you enter your brand narrative, and AI generates a unified PR content strategy — so every piece of communication reinforces your core message and builds credibility.

Why a Content-First Website Solves This

Most PR strategies fail because they’re reactive and inconsistent. But when you build a content-first website, your messaging is rooted in a single topic. Summrly uses AI to generate press-ready headlines, pitch angles, and story hooks — so you sound like a thought leader, not just another brand chasing attention.

Step-by-Step: Build a Unified PR Strategy in Minutes
  1. Create Your First Topic – Enter your mission (e.g., “democratizing financial literacy”) and let Summrly define your media narrative.
  2. Set Up Your Content Focus – Choose “PR messaging” mode to generate journalist-friendly angles and quotes.
  3. Add Keywords – Include phrases like “financial education for Gen Z” or “closing the wealth gap” to align with media trends.
  4. Brand Details – Set your tone (authoritative, passionate, clear) so your voice shines through.
  5. Complete Setup – Publish or pitch AI-generated press releases, media kits, and story ideas that get noticed.

Enter your topic below and let AI create a PR strategy with consistent, compelling messaging — no guesswork, no noise, just impact.

Real Results in 6 Weeks

Lena, founder of a financial education platform, used Summrly to generate a PR content plan. In 6 weeks, she was featured in 3 major publications, grew her email list by 4,200 subscribers, and landed a speaking invite — all from messaging built in under an hour.

Frequently Asked Questions
  • Q? Does Summrly generate full PR content like press releases and pitch angles?
  • Yes — including headlines, boilerplates, media quotes, and outreach scripts.
  • Q? Can I customize the story angles for different outlets?
  • Yes — tailor messaging for niche blogs, mainstream media, or industry journals.
  • Q? Will this work for startups, nonprofits, or personal brands?
  • Yes — ideal for any organization building visibility and authority.
  • Q? Can I use it for email pitches or media kits?
  • Absolutely. Export content for outreach, decks, or press pages.
  • Q? Does it improve media response rates?
  • Yes — clear, newsworthy messaging gets more attention from journalists.

PR isn’t about shouting — it’s about resonance. With Summrly, you’re not begging for coverage. You’re offering a story worth telling.

Enter your topic now and build a PR strategy that gets you seen and heard — fast, professional, and on-message.

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