How to Use Schema Markup to Improve Organic Click-through Rates Site-wide

HOWTO

Make your results impossible to ignore — Create a topic-based website with Summrly and boost CTR with rich schema

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Use Schema Markup to Improve Organic Click-Through Rates Site-Wide

Even if you rank well, you’re losing clicks if your search results look plain. With Summrly, add rich schema markup across your entire site — so every article, product, and service page appears with stars, prices, steps, or FAQs in search — making them impossible to ignore.

Why a Content-First Website Solves This

Schema turns boring blue links into eye-catching rich results. Summrly applies the right structured data to every page by default — Article, FAQ, How-To, Product, or Local Business — so your listings occupy more SERP space, stand out visually, and earn significantly higher click-through rates.

Step-by-Step Guide

Create Your First Topic – Enter your niche (e.g., “fitness coaching”)
Set Up Your Content Focus – Choose “Rich Results” mode
Add Keywords – Include intent-based terms (e.g., “how to,” “best,” “near me”)
Brand Details – Add business info, ratings, and pricing
Complete Setup – Get AI-generated content with optimized schema for maximum CTR

Enter your topic below to make your search results impossible to ignore — with rich schema on every page.

Case Study: A Coaching Site That Boosted CTR by 88% in 6 Weeks

David’s online course site ranked well but had low clicks. He used Summrly to regenerate 30 pages with rich schema: FAQ snippets, course ratings, and step previews. Within 6 weeks, his average CTR rose from 2.4% to 4.5% — an 88% increase — and signups grew by 63% as users saw more value in the SERPs.

FAQs

Which schema types improve CTR the most?
FAQ, How-To, Product, and Review schema consistently increase visibility and clicks.
Do I need technical skills to implement schema?
No. Summrly generates ready-to-use JSON-LD included in your content export.
Can I preview how my rich results will look?
Yes. Use Google’s Rich Results Test to preview every schema output.
Does this work for blogs, e-commerce, and service sites?
Yes. All content types benefit from enhanced SERP appearance.
Will schema help with voice search?
Absolutely. Structured data is a key signal for voice assistant responses.

Your ranking is only half the battle — you also need clicks. With Summrly, every page earns a richer, more compelling presence in search.

Enter your topic now and use AI-powered schema markup to boost organic CTR across your entire site.