How to Create a Centralized Content Strategy Deployed Across Multiple Brands

HOWTO

Unify your content operations — Start your topic-based website with Summrly and deploy one strategy across many brands

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Create a Centralized Content Strategy Deployed Across Multiple Brands

Juggling multiple brands means inconsistent results. With Summrly, build one powerful content strategy and deploy it across all your brands — ensuring SEO alignment, messaging consistency, and operational efficiency — without losing individual brand identity.

Why a Content-First Website Solves This

Instead of reinventing the wheel for each brand, Summrly lets you define a master strategy — content types, SEO rules, publishing cadence — then apply it across brands with customizations. This gives you enterprise-level control while allowing each brand to shine with its own voice and focus.

Step-by-Step Guide

Create Your First Topic – Enter your core business theme (e.g., “wellness”)
Set Up Your Content Focus – Define your global content strategy (e.g., “8 blog posts/month, pillar-cluster model”)
Add Keywords – Include shared and brand-specific terms
Brand Details – Assign unique voice, tone, and style to each brand
Complete Setup – Deploy the same strategy across all brands with individual customization

Enter your core topic below to build a centralized content strategy — then scale it across every brand.

Case Study: A Holding Company That Unified 7 Brands in 6 Weeks

A wellness holding company owned 7 brands with disjointed content. They used Summrly to create a centralized strategy: topic clusters, monthly calendars, and SEO standards. Each brand kept its identity but followed the same framework. In 6 weeks, all sites saw improved SEO alignment, and content production became 50% more efficient.

FAQs

Can I enforce SEO standards across brands?
Yes. Set global rules for meta tags, readability, and keyword usage.
Can brands have different content types?
Yes. Customize content focus per brand (e.g., one does listicles, another does guides).
Does it support multi-language or regional variations?
Yes. Deploy the strategy globally with localized adaptations.
Can I track performance across all brands?
Yes. Use the unified analytics dashboard to compare traffic, rankings, and engagement.
Is this useful for franchises or product lines?
Perfect for both. Scale your content strategy across product lines, locations, or subsidiaries.

Consistency drives results. With Summrly, you don’t manage brands separately — you lead them with one smart, scalable strategy.

Enter your topic now and create a centralized content strategy that powers all your brands.