How to Generate Content That Supports Brand Storytelling and Emotional Connection

HOWTO

Make your brand unforgettable — Create a topic-based website with Summrly and generate emotionally resonant content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Generate Content That Supports Brand Storytelling and Emotional Connection

People don’t buy products — they buy stories. With Summrly, generate AI-powered content that tells your brand’s story: mission, journey, and impact — with emotional depth, relatable language, and human connection — so customers don’t just use you, they believe in you.

Why a Content-First Website Solves This

Most brand content is transactional. Summrly makes it transformational. By focusing on narrative, values, and emotion, AI generates content that resonates — turning features into purpose, and customers into community.

Step-by-Step Guide

Create Your First Topic – Enter your brand story (e.g., “why we started this company”)
Set Up Your Content Focus – Choose “Storytelling Mode”
Add Keywords – Include emotional and mission-driven terms (e.g., “purpose,” “impact,” “journey”)
Brand Details – Share your founding story, values, and vision
Complete Setup – Get AI-generated content: About page, blog posts, social stories, and email sequences

Enter your brand story below to generate content that connects — on a human level.

Case Study: A Founder Who Grew Loyalty by Sharing Her Journey

A skincare founder used Summrly to turn her personal story — struggling with acne and creating a clean solution — into blog posts, Instagram captions, and a video script. Customers said, “I felt seen,” and repeat purchases increased by 68%. Her brand became a movement, not just a product.

FAQs