How to Create Etsy Product Descriptions

HOWTO

Write Etsy Listings That Convert — Start your topic-based website with Summrly and generate AI-powered handmade content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Create Etsy Product Descriptions — That Highlight Craftsmanship and Sell

You don’t need to undersell your handmade goods. With Summrly, you create a content-first website where AI generates warm, detailed, and SEO-friendly Etsy descriptions — so you showcase your craft and connect with buyers.

Why a Content-First Website Wins on Etsy

Most Etsy listings focus only on specs. Summrly helps you tell the story behind your product — materials, process, inspiration — while optimizing for search and emotion, so you stand out in a crowded marketplace.

How to Write Converting Etsy Descriptions in 5 Steps

Create Your First Topic – Enter your product type (e.g., “handmade candles,” “knitted scarves”).
Set Up Your Content Focus – Define materials, process, and intended use.
Add Keywords – Include buyer-intent terms (e.g., “gift for her,” “eco-friendly,” “personalized”).
Brand Details – Add your tone (e.g., “cozy,” “artistic,” “thoughtful”) and shop values.
Complete Setup – Generate AI-powered descriptions with storytelling and SEO.

Ready to make your handmade products stand out?

Enter your topic in the form above and let Summrly generate your first Etsy-ready description — no more “nice item, fast shipping.”

Case Study: Wildflower Candles

An Etsy seller had low conversion on soy candles. They used Summrly to generate AI-powered copy like “Hand-Poured Lavender Soy Candle — Calming, Clean-Burning, Perfect for Gifting.” Sales increased by 65% in 6 weeks, and reviews mentioned “the description made me feel it.”

Frequently Asked Questions

Can AI write good Etsy descriptions?
Yes. Summrly blends storytelling, SEO, and emotional appeal — perfect for handmade markets.
Can I edit the description?
Absolutely. All content is fully editable — add personal notes, sourcing details, or care instructions.
Does it work for digital products?
Yes. Perfect for printables, templates, and patterns too.
Will this help my visibility?
Yes. Keyword-optimized, detailed listings rank better in Etsy search and convert more.
How do I get started?
Enter your topic in the form above and generate your first Etsy listing. Write Etsy Listings That Convert — Start your topic-based website with Summrly and generate AI-powered handmade content.

Summary

You don’t need to undersell your creativity. With Summrly, you create a content-first website that generates heartfelt, SEO-optimized Etsy descriptions — so you connect with buyers and grow your shop. Enter your topic in the form above and start telling your product’s story.