How to Create 30 Different "About Us" Pages for a Multi-location Business

Build unique About Us pages for every location — Use Summrly’s AI to generate content-first, locally relevant stories fast

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Tell Your Story—30 Ways. One Click.

You run a multi-location business, but your “About Us” page is the same everywhere. That hurts local trust. Customers want to know who’s servingtheircommunity—not a corporate template. Most companies either duplicate content (bad for SEO) or never update their pages. With Summrly, you can generate 30 unique, heartfelt “About Us” pages—one for each location—in minutes. Just enter your brand story and locations, and AI creates locally relevant versions with team highlights, community ties, and neighborhood pride.

Why a Content-First Website Solves This

Generic “About Us” pages feel impersonal. Summrly starts with your brand mission as the topic and generates variations focused on local impact, staff, and values. Each page is unique, SEO-friendly, and designed to build trust with local customers—no copy-paste, no writing fatigue.

Step-by-Step Guide

Create Your First Topic: Enter your brand’s core story (e.g., “family-owned HVAC company since 1995”).
Set Up Your Content Focus: Choose “local team” mode. AI will highlight staff bios, community work, and service history.
Add Keywords: Include location-based phrases like “trusted plumber in Denver” or “locally owned electrician.”
Brand Details: Add your values, logo, and photo placeholders. Customize tone per region.
Complete Setup: Deploy each page under its location URL (e.g., /about/austin) with unique content and meta tags.

Enter your brand story and first location to generate your first unique About Us page instantly. Humanize your brand—at scale.

Case Study: 24 Locations, 61% More Local Engagement in 8 Weeks

A regional fitness chain used Summrly to create unique “About Us” pages for 24 gyms. Each featured local trainers, member stories, and community events. Within 8 weeks, time-on-page increased 61%, and local class signups rose 34%. One page was shared by a city blog for “showing real community impact.”

FAQs

Q? Will each page feel authentic and not robotic?
A. Yes. AI generates natural, story-driven content with emotional appeal and local flavor.
Q? Can I add team photos and bios?
A. Yes. Insert images and edit bios anytime—content is fully customizable.
Q? Do I need to write a different story for each location?
A. No. Start with one brand story—AI adapts it locally for each page.
Q? How fast can I generate 30 About Us pages?
A. Under 3 hours. Each takes under 5 minutes to customize and publish.
Q? Is this good for local SEO and Google Business?
A. Yes. Unique, locally relevant content improves rankings and trust signals.

Don’t let your brand story get lost in translation. With Summrly, you can create 30 authentic, locally resonant “About Us” pages—so every customer feels seen and served.

Enter your brand story now and generate your first local About Us page in minutes.