Managing multiple UGC creators but spending hours writing briefs and shot lists? Generic instructions lead to off-brand content. With Summrly, you can generate detailed, professional content briefs and shot lists in seconds. Just enter the campaign goal and product, and AI creates clear, actionable guides — so your creators deliver consistent, high-quality videos every time.

Great UGC starts with great direction. A content-first approach means creating the briefbeforehiring creators. Summrly uses your campaign topic to generate structured briefs with tone, key messages, scene ideas, and technical specs — so you maintain brand control and reduce revision loops.

1. Create Your First Topic: Enter your campaign focus like “back-to-school promo” or “skincare routine.”
2. Set Up Your Content Focus: Choose format (TikTok, Reel, YouTube Short) and goal (awareness, conversions).
3. Add Keywords: Include messaging like “easy to use,” “fast results,” or “perfect for students” — AI aligns scenes with them.
4. Brand Details: Add tone (authentic, fun), required elements (logo, product close-up), and disallowed content.
5. Complete Setup: Get AI-generated briefs with shot lists, scene descriptions, captions, and music suggestions — ready to send to creators.

Enter your campaign topic below to generate your first UGC content brief — and scale your production without chaos.

Taylor worked with 15 UGC creators but wasted hours writing briefs. She used Summrly to input “summer swimwear launch” and added goals: “show versatility,” “highlight comfort,” and “use beach settings.” In 12 minutes, she had 15 tailored briefs with shot lists like “slow-mo walk in waves” and “close-up of fabric stretch.” Creators followed them closely. Content quality improved by 70%, and conversion rates from UGC videos rose by 38%.

• Can I generate briefs for different creators?
• Yes. Customize each brief for creator style or audience — or generate bulk templates.
• Do the briefs include technical specs?
• Yes. AI suggests resolution, aspect ratio, lighting, and audio preferences.
• Can I add brand guidelines?
• Absolutely. Include dos and don’ts, hashtags, and required CTAs.
• Are the shot lists creative and varied?
• Yes. AI generates diverse scenes to avoid repetitive content.
• Can I export and share them easily?
• Yes. Copy the brief into Google Docs, Notion, or Airtable — or send directly.

Clear briefs = better UGC. With Summrly, you can generate professional, detailed shot lists and content briefs in minutes — not hours. Just enter your campaign, let AI structure the vision, and empower your creators to deliver on-brand content fast.

Stop wasting time on manual briefs. Enter your campaign topic now and generate your first UGC content brief in under 10 minutes.