How to Create Comparison Guides That Help Buyers Choose You

Help Buyers Pick You with AI-Powered Comparison Content — Create a topic-based website with Summrly and generate clear, trustworthy comparison guides that highlight your advantages and win more customers

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Buyers Are Comparing You — Are You Making It Easy to Win?

When someone searches “X vs Y” or “best [service] for [need],” they’re close to buying — but if your site doesn’t help them compare options, they’ll go elsewhere. With Summrly, you enter your niche, and AI generates fair, informative comparison guides that position your solution as the best choice — no writing, no bias, just smart content that converts.

Why a Content-First Website Solves This

Most businesses avoid comparisons, fearing they’ll lose. But buyerswantto compare — they just need clarity. A content-first website uses AI to build comparison guides around real search queries (like “Shopify vs Squarespace for coaches”) so you appear when decisions are being made. These pages rank well, build trust, and guide visitors to pick you — naturally.

Step-by-Step: Create High-Value Comparison Guides in Minutes

Create Your First Topic – Enter your service or product (e.g., “CRM for small consultants”) and let Summrly identify common alternatives.
Set Up Your Content Focus – Choose “comparison guide” mode to generate balanced, benefit-focused content that highlights your edge.
Add Keywords – Include phrases like “best CRM for solopreneurs” or “HubSpot vs Mailchimp” to capture high-intent traffic.
Brand Details – Set your tone (honest, helpful, expert) so comparisons feel objective, not salesy.
Complete Setup – Publish AI-generated guides with side-by-side tables, pros/cons, and clear recommendations — all optimized for SEO and trust.

Enter your topic below and let AI create comparison guides that help buyers choose you — fast, fair, and effective.

Real Results in 8 Weeks

Lena, a productivity coach, used Summrly to build a guide titled “Notion vs ClickUp for Coaches.” In 8 weeks, the page ranked on page one for 9 comparison keywords, attracted over 6,200 visits, and converted 11% of readers into email signups — many citing the guide as their reason for trusting her brand.

Frequently Asked Questions

Q? Does Summrly make the comparison biased in my favor?
No — it presents honest pros and cons, but highlights where your solution fits best based on user needs.
Q? Can I edit the comparison points after AI generates them?
Yes — you can adjust features, pricing details, or add real client feedback.
Q? Will these guides rank in Google?
Yes — comparison content ranks highly because it matches strong buyer intent and answers real questions.
Q? Can I compare more than two options?
Absolutely. Summrly creates 3-way or even 5-way comparisons (e.g., “Top 5 CRMs for Solopreneurs”).
Q? Can I use this for physical products or software?
Yes — works for SaaS, e-commerce, services, and any niche where buyers compare before buying.

Don’t hide from comparisons — own them. With Summrly, you’re not just another option. You’re the recommended choice.

Enter your topic now and generate comparison guides that win trust and drive decisions — no writing, no waiting.