How to Create Pre-header Text That Converts

Maximize Email Impact Before the Open — Start your topic-based website with Summrly and generate AI-powered preview content

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Complete Setup

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Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

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Published on: | Author: Summrly Team

Create Pre-Header Text That Converts — And Boost Open Rates Instantly

You don’t need to leave your pre-header as an afterthought. With Summrly, you create a content-first website where AI generates compelling, benefit-driven pre-header text — so your emails stand out in crowded inboxes and drive more opens.

Why a Content-First Website Wins at Inbox Visibility

Most pre-headers are auto-trimmed junk like “View in browser.” Summrly helps you turn that tiny preview line into a powerful second headline: “Your exclusive discount inside” or “The secret to faster productivity revealed” — doubling down on your subject line.

How to Optimize Pre-Headers in 5 Steps

Create Your First Topic – Enter your email type (e.g., “promo,” “newsletter,” “announcement”).
Set Up Your Content Focus – Define your goal (e.g., “drive urgency,” “tease value”).
Add Keywords – Include terms like “exclusive,” “inside,” “you,” or “don’t miss.”
Brand Details – Add your tone (e.g., “urgent,” “curious”) and CTA.
Complete Setup – Generate AI-powered pre-header text and pair with your subject line.

Ready to make every inch of your email work harder?

Enter your topic in the form above and let Summrly generate your first high-converting pre-header — no more wasted preview space.

Case Study: StyleDrop Co

An e-commerce brand used auto-generated pre-headers and had 22% open rates. They used Summrly to generate AI-powered lines like “Your 20% off code is inside ?” and “Just launched: The dress everyone’s talking about.” Open rate jumped to 38% — a 73% increase — with no other changes.

Frequently Asked Questions

Can AI write good pre-header text?
Yes. Summrly creates concise, curiosity-driven, and benefit-focused lines that complement your subject line.
Can I edit the pre-header?
Absolutely. All content is fully editable — refine tone, length, or urgency.
Does it work with all email clients?
Yes. Pre-headers appear in Gmail, Apple Mail, Outlook, and most major platforms.
Will this improve my open rate?
Yes. A strong pre-header reinforces your subject line and reduces scroll-past.
How do I get started?
Enter your topic in the form above and generate your first pre-header. Maximize Email Impact Before the Open — Start your topic-based website with Summrly and generate AI-powered preview content.

Summary

You don’t need to waste your pre-header space. With Summrly, you create a content-first website that generates high-converting, attention-grabbing pre-header text — so your emails stand out and get opened. Enter your topic in the form above and start maximizing every pixel.